Cindy Hoffman of MediaMentors has more than 25 years experience in the communications industry. Building on a career as a television news reporter, writer, and producer, she expanded her expertise to include executive coaching, media and presentation training, and issues and crisis management.
She founded MediaMentors in 1994 and works with top-tier corporations, pharmaceutical companies, public relations agencies, non-profits, advocacy groups, and entertainment and sports conglomerates to develop and deliver “messages that matter” to a wide variety of audiences.
Cindy Hoffman’s decade of TV news experience includes three years at CNN, producing two hours of daily, live news broadcasts. She also held producing and writing positions at major TV stations in the northeast and produced and reported business features for the syndicated television program, The Bottom Line. She is intimately familiar with the news gathering process, reporting and interview techniques, and the ins and outs of editing and production. She is skilled at helping clients strategically navigate this process for maximum impact.
Her experience as a media insider is matched by her expertise as a media outsider and public relations professional. As Director of Media Relations for Thomas Jefferson University in Philadelphia, she was responsible for all external communications related to its research institution, its 710-bed teaching hospital and affiliates, and for Jefferson Medical College, the nation’s largest private medical school.
An honors graduate with a degree in Theatre from Brandeis University, Cindy Hoffman also attended the